Reno is Home to Chief Marketing Officer to Know: Suzanne Hendery of Renown Health, Named to Becker's National List
Becker’s Hospital Review’s annual list of Chief Marketing Officers to Know has been published, recognizing professional healthcare leaders across the country who specialize in branding, marketing and communications. Suzanne Hendery, MA, APR, CPXP of Renown Health, Reno’s only not-for-profit, academic health care organization, is one of the 78 professional hospital and healthcare communicators nationally to be listed, and the only one from Nevada.
“The driven, innovative thinkers featured on this list are responsible for implementing impactful marketing strategies for their hospitals and health systems. Utilizing brand building, data analysis, business-to-business and business-to-consumer outreach, partnerships, social media and beyond, these executives lead with creativity and precision. This list celebrates chief marketing officers for their outside-the-box thinking and award-winning creative strategies,” writes Anna Falvey of Becker’s Healthcare. “We are proud to showcase these accomplished professionals, whose work plays a vital role in the success and growth of their organizations.
Anna Falvey writes, “Suzanne Hendery. Chief Marketing and Customer Officer at Renown Health (Reno, Nev.). Ms. Hendery works with Renown Health’s CEO, executive team and key stakeholders to create engaging communications and exceptional experiences for customers. She oversees marketing and communications, the customer service call center, customer experience and community health for the largest integrated health system in Nevada, with hospitals and outpatient centers serving 1 million people. Their brand campaign, “Fight the Good Fight,” new website and online physician ratings led Renown to become a premier brand position in the market and a statewide leader. A recent employee referral and recruitment campaign yielded 1,000 new clinicians in just one year. Ms. Hendery has implemented a new initiative focusing on online scheduling for adult primary care and pediatric visits, with the goal of reaching 80% of all patients via online scheduling. This initiative allows patients to learn about different physicians, as well as schedule and receive appointment reminders in both English and Spanish.”
Hendery has over 25 years of experience as a health care executive specializing in listening to and engaging key stakeholders to create engaging communications and exceptional experiences that delight customers and transform organizations. She is a nationally recognized leader in successfully implementing customer-centered, enterprise-wide digital transformation and branding efforts to build preference, loyalty and drive revenue and growth.
Hendery earned her M.A. in Marketing Communications from the University of Connecticut, is a lecturer at Harvard University, a member of the American Marketing Association Health Care Executive Board, Accredited as APR by the Public Relations Society of America, serves as a national board member for the American Hospital Association’s Board of the Society for Healthcare Strategy and Market Development. Hendery was selected as the 2020 "Marketing Person of the Year” by the Healthcare and IT Marketing Community (HITMC), and appointed to the Editorial Advisory Board of Strategic Health Care Marketing in 2021. Hendery and her teams have won numerous international and national awards for their outstanding contributions and best practices in healthcare marketing, branding, patient experience and community engagement programs.
Suzanne Hendery is a member of the executive leadership team at Renown Health. She is a frequent contributor and speaker for the American Marketing Association, HIMSS, The Forum for Healthcare Strategists, the Healthcare Executive Forum, American Hospital Association, Society for Healthcare Strategy & Market Development (SHSMD), Healthcare Marketing & Physician Strategies Summit, Becker’s, Modern Healthcare.
Note: Leaders cannot pay for inclusion on this list.
About Renown Health
Renown Health is the region’s largest, locally governed, not-for-profit integrated health care network serving Nevada, Lake Tahoe, and northeast California. With a diverse workforce of more than 8.000 employees, Renown has fostered a longstanding culture of excellence, determination, and innovation. The organization comprises a trauma center, two acute care hospitals, a children’s hospital, a rehabilitation hospital, a medical group and urgent care network, and the locally owned not-for-profit insurance company, Hometown Health.