Senior Digital Specialist - Salesforce (Hybrid)
- Requisition ID
- 182711
- Department
- 100757 Web and Emerging Media
- Schedule
- Full Time - Eligible for Benefits
- Shift
- Day
- Category
- Professionals
Position Purpose
The Senior Digital Specialist is responsible for advancing our email marketing strategies, customer journey design, and audience segmentation across multiple business units in Salesforce Marketing Cloud (SFMC) and Health Cloud. This role combines strategic planning with technical expertise to create, optimize, and manage data-driven marketing journeys that improve customer engagement and enhance communication across our organization.
Nature and Scope
Email Marketing Strategy:
Develop and lead email marketing strategies within SFMC, utilizing Health Cloud for integrated customer communications. Tailor outreach to different business units and audience segments, aiming for engagement and conversion.
Journey Building and Automation:
Design, implement, and optimize customer journeys, leveraging Automation Studio and Journey Builder to build effective, automated engagement pathways.
Data Utilization and Audience Segmentation:
Analyze and segment audiences using SFMC's data tools, creating targeted communication plans based on customer behaviors and preferences. Apply advanced data segmentation and utilize Data Extensions to enhance personalization.
Insights and Recommendations:
Regularly interpret data to provide actionable insights and recommendations on audience targeting, content personalization, and journey optimization, aligning with business goals.
Cross-Functional Collaboration:
Work closely with marketing, IT, and analytics teams to synchronize digital marketing efforts and ensure efficient use of SFMC and Health Cloud tools.
Ongoing Learning and Innovation: Stay informed about SFMC's latest features, updates, and best practices. Share knowledge with the team and incorporate improvements in journey-building techniques and automation.
General
The ideal candidate will bring a proactive approach to email strategy, journey creation, and automation, optimizing our communication efforts through SFMC and Health Cloud while prioritizing data-driven engagement.
Positively interact with all levels of leadership and staff, often across departments and organizations.
Adheres to system and department compliance policies, and all applicable laws and regulations.
This position does not provide patient care.
Disclaimer
The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
Minimum Qualifications
Requirements - Required and/or Preferred
Name | Description | |
|---|---|---|
Education: | Must have working-level knowledge of the English language, including reading, writing and speaking English. Bachelor's degree in digital marketing, information systems, communications, or a related field. | |
Experience: | 5+ years of experience in digital marketing, with a focus on email marketing, automation, and customer journeys within Salesforce Marketing Cloud or similar platforms. Advanced knowledge of SFMC, including Automation Studio, Journey Builder, and Contact Builder. Solid understanding of Health Cloud's integration capabilities and how it enhances CRM for healthcare communications. Excellent communication and analytical skills, with the ability to translate complex data into clear, actionable strategies. | |
License(s): | Ability to obtain and maintain a valid State of Nevada driver's license and ability to pass Renown Health's Department of Motor Vehicle Report criteria. | |
Certification(s): | Preferred Certifications: o Salesforce Marketing Cloud Admin Certification o SFMC Automation Studio and Journey Builder Trailheads o Einstein Engagement Scoring for advanced audience insights and segmentation o Strong proficiency in AMPScript, SQL, and other SFMC scripting languages for personalized and dynamic email content. | |
Computer / Typing: | Must be proficient with Microsoft Office Suite, including Outlook, PowerPoint, Excel, and Word and have the ability to use the computer to complete online learning requirements for job-specific competencies, access online forms and policies, complete online benefits enrollment, etc. |
Benefits
Renown Health exists to make a genuine difference in the health and well-being of the people and communities we serve. And it is through your passion that this mission is made real every day. The relationship with employees is the foundation for success as we proceed with our strategic direction. We strive to build upon this solid partnership by offering a comprehensive and competitive benefits package that meets the diverse needs of employees and their family members.
With my CAREER Rewards there's peace of mind in knowing that Renown Health is also fighting for the most important things in your life - family, finances and future. Navigate options and make sure you are getting the most value from your Nursing career with us.
Paid Time Off
401(k) Company Match
Flexible Work Environment
Renown Health is northern Nevada's healthcare leader and Reno's only locally owned, not-for-profit health system. We are an entire network of hospitals, primary care offices, urgent care centers, lab services, medical specialties, and x-ray and imaging services - with more than 7,000 nurses, doctors and care providers dedicated to the health and well-being of our community.
For Providers: Renown Health and the University of Nevada, Reno School of Medicine (UNR Med) are affiliate partners in Nevada's first integrated academic health system. The affiliation aims to improve the health of the community, region, and state through research, medical education, and expanded clinical care. Renown physicians participate as joint faculty at UNR Med for teaching, lectures, supervising clinical rotations, and other academic activities for the education of medical and physician assistant students, residents and fellows.